Arena, fresh from signing up the US national team for the next two Olympic cycles, has linked its three diamonds to the big names of French swimming, Yannick Agnel and Camille Muffat. There is no direct deal with the two Olympic champions, who have kit deals with a French suit supplier targeted, mainly at the leisure market and still working on a race suit.
Instead, Arena will sponsor l’Olympic Nice Natation, the club with 2,400 members headed by coach Fabrice Pellerin. Charlotte Bonnet, Clément Lefert (Olympic gold, 4x100m free, 2012) and Damien Joly are among other leading swimmers in the squad, which is also the foreign base of Arena stablemate Lotte Friis, of Denmark.
Arena is also backing the Golden lands circuit in France, with 90,000 euros of prose money on offer at meets in Sarcelles last week, Nice (Jan 25-27) and Amiens (March 15-17).