SPEEDO Sponsors World Cup in North America
Nov 6, 1998
Speedo announced its sponsorship of the first-ever North American stops on the prestigious FINA World Cup swimming circuit.
The United States and Canada have never participated in the World Cup, which has traditionally been held in Europe, Asia and South America.
The College Station, TX stop will be held December 1 - 2, 1998 on the campus of Texas A & M. Over 400 swimmers are expected to compete. ESPN is scheduled to televise the meet on December 28.
SPEEDO will be the title sponsor of the Edmonton, Canada stop, to be held November 27 - 28, 1998. This is the first time SPEEDO has been a title sponsor of a World Cup event anywhere in the world. CBC-TV will provide same-day, prime time coverage.