Arena North America, the US arm of the Italian kit maker, today launches a worldwide “Swim Challenge” in an effort to raise awareness of the sport by providing incentives to speed and the Edith Sanford Breast Cancer Foundation by providing funds.
"In the spirit of goodwill, sportsmanship and fun", is how Arena North America describes the Arena Swim Challenge. For the first swimmer in an Arena suit who takes down a world record by the end of this year, the company will donate $40,000 to the Edith Sanford Breast Cancer Foundation.
If a swimmer wearing a different brand gets there first, Arena will donate $20,000 and if no-one gets there, $10,000 will be donated. Other brands are to be sent an invitation to match Arena's donations to the charity.
The challenge was launched alongside Dave Durden, Cal Swimming & Diving Head Coach; Brett Hawke, Auburn University Swimming & Diving Head Coach; and Aaron Peirsol, five-time Olympic gold medallist and an ambassador for Arena since his retirement from competition in 2010.
“We’re excited to initiate the Arena Swim Challenge in the spirit of healthy competition and goodwill,” said Vice President and General Manager of Arena North America, Tim McCool. “Not only is this an opportunity to have a little competitive fun, but it has the potential to raise awareness for a very meaningful organisation. Swimming is one of the few sports where there are as many, if not more, female than male participants.
"Unfortunately, breast cancer is a disease that touches many of our lives - whether male or female - so we’re thrilled to offer our support to the Edith Sanford Breast Cancer Foundation and are thankful for the great work they do.”